Dua Kelinci

Dua Kelinci Goes to Europe

A loyalty campaign for Sangrai Almond that put live football in Europe up for grabs, fuelled by KOL and KOC collaborations.

Date: April 2025

A loyalty campaign that put live football in Europe up for grabs.

Amplified through strategic KOL and KOC collaborations.

Built around the Sangrai Almond loyalty mechanic.

Europe Live match reward
KOL + KOC Collaboration mix

To drive conversions and spark excitement among soccer fans, Dua Kelinci launched a loyalty campaign centered on its Sangrai Almond product.

We amplified the program’s reach through strategic collaborations with KOLs and KOCs, crafting targeted content to fuel engagement and spotlight the ultimate reward — a chance to watch live football matches in Europe.