Kredivo
#AndaiAndaiPandai
Turning a financial-literacy message into a nationwide movement — from key messaging to X Trending Topics and influencer amplification.
- Date
- January 2025
Turning a financial-literacy message into a nationwide movement.
Shaping the #AndaiAndaiPandai key message.
Amplified to X Trending Topics, nationwide.
- Trending On X nationwide
- Nationwide Movement reach
To address concerns around pay-later usage, Kredivo launched the #AndaiAndaiPandai campaign, aimed at educating users to spend more wisely.
From shaping the key message to amplifying the conversation through X Trending Topics and influencer collaborations, we helped turn a financial message into a relatable and nationwide movement.