Nutrijell

Nutrijell Silky Pudding

Geng Cendol — Nagita Slavina, Ashanty, Aurel, Nia Ramadhani and more — brought Nutrijell's premium pudding to life with celebrity meet-ups and DIY content.

Date: February 2025

Geng Cendol brought the Silky Pudding range to life.

Celebrity meet-ups with Nagita, Ashanty, Aurel and more.

DIY pudding moments at home, made for sharing.

Geng Cendol Celebrity ensemble
DIY At-home activation

To boost awareness of Nutrijell’s Silky Pudding variants and showcase its unique appeal, we partnered with celebrity group Geng Cendol — featuring Nagita Slavina, Ashanty, Aurel Hermansyah, Nia Ramadhani, and more.

The campaign included celebrity meet-ups and DIY pudding activities at home, creating entertaining, wide-reaching content that engaged diverse audiences and strengthened the brand’s premium image.