Tic Tac Land x BTS

To tap into the K-Pop wave, Dua Kelinci Tic Tac launched limited-edition packaging featuring a Jaehyun x BTS collectible card.

Through UGC-driven soft-selling, the campaign positioned Tic Tac not just as a must-have for fans but as a crunchy sidekick to late-night fried rice — mirroring the beloved habit of rewatching Jaehyun’s MVs with a snack. The result: cultural relevance, craveable moments, and collectible hype in one bite.